Lane Boots Partners with the Houston Livestock Show & Rodeo™

PRESS RELEASE

FOR IMMEDIATE RELEASE
January 13, 2025

Lane Boots Partners with the Houston Livestock Show & Rodeo™ to Launch Official 93 RODEOHOUSTON® Boots

The Houston Livestock Show and Rodeo and Lane Boots are thrilled to announce a historic partnership introducing the Official 93 RODEOHOUSTON® Boot. This marks the first-ever boot launch for the Rodeo and the debut of Lane Boots’ highly anticipated men’s collection. With only 2,025 pairs produced, these limited-edition men and women’s boots are set to become an iconic symbol of Western heritage and Rodeo tradition.

“For decades, the Houston Livestock Show and Rodeo has embodied the heart and soul of Texas, and this inaugural partnership with Lane Boots brings that spirit to life in a whole new way,” said Muffy King, Marketing Director of the Houston Livestock Show and Rodeo. “These boots are not just footwear—they are a tribute to the history, grit, and dedication that define the Rodeo and all who make it possible.”

The Official 93 RODEOHOUSTON Boots honor the legacy of the Rodeo through exquisite craftsmanship and meaningful design. Featuring four prominent stars to represent the Rodeo’s core pillars—Western Heritage, Agriculture, Education, and Entertainment—these boots also include 109 stars as a tribute to the volunteer committees that make the event possible. Each stitch tells a story, creating a wearable work of art. Click here to learn more about these boots.

The boots are available for purchase on January 14 for all.

"A Step Into Legacy"

“For the past year, we’ve poured our heart and soul into creating a boot that celebrates the spirit of the Houston Livestock Show and Rodeo,” said Krystal Hollon, Head of Design at Lane Boots. “They represent tradition, craftsmanship, and a legacy we’re honored to have a small part in.”

The launch is especially significant for Lane Boots as it marks the brand’s debut into men’s boots. Known for their iconic “Blue Bottoms” and bold, stylish designs, Lane Boots has become a staple in Western fashion for women, and the 93 RODEOHOUSTON Boot is a natural extension of their commitment to quality and storytelling.

Availability

Fans can purchase these collector’s items beginning Jan. 14 until sold out.

About the Houston Livestock Show and Rodeo

The Houston Livestock Show and Rodeo promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage, and provides year-round educational support within the community. Since its beginning in 1932, the Rodeo has committed more than $630 million to the youth of Texas and education. The 2025 Rodeo is scheduled for March 4 – March 23. For more information, visit rodeohouston.com, download the RODEOHOUSTON app, and follow @RODEOHOUSTON online via Facebook, Twitter, Instagram, and YouTube for all the latest news.

About Lane Boots

Founded with a passion for craftsmanship and individuality, Lane Boots creates bold, stylish footwear designed to stand out. Known for their signature “Blue Bottoms,” Lane Boots blends Western tradition with modern design, offering a range of iconic boots that are as durable as they are beautiful. The Official 93 Rodeo Houston Boots mark Lane’s exciting expansion into men’s footwear, solidifying its place as a leader in Western fashion. For more information, visit laneboots.com.

At Lane, we’ve been walking to the beat of our own drum since 2007. Born from a frustration with the lack of quality, comfort, and style in the boot world, we set out to create something better—boots that aren’t just worn, but loved.

Inspired by our Texas roots, we knew we had to craft something truly unique. We went back to basics, opening our own factory in León, Mexico, where every pair of boots is handcrafted by skilled artisans using time-honored techniques. Each design is made with you in mind, blending top-quality leather with comfort, style, and just the right amount of attitude.

It didn’t take long for women everywhere to fall in love with Lane boots and we couldn’t be more proud to see so many of you rocking your blue bottoms. Over the years, we’ve grown our collection to hundreds of styles, but one thing hasn’t changed, our mission: to make hand-crafted boots that fit your style and last a lifetime.